Do you fancy a mouthful of Kack? Would you treat friends to a nice bottle of Looza or choose SuperPiss antifreeze? Do Italians scouring with Smac and Toke scrub their bathrooms in peculiar ways? Big bland megabrands may be spreading all over the world, but, thank god, there's also Shelf Life – real local products which don’t give a damn how we English speakers might interpret their names. Admire Plopp chocolate. Liven up your day with Hardon tea. See how Nikka whisky goes with Bra milk. Globalisation hasn’t - quite yet - homogenized our world.